Unified patient data, updated in real-time, enable healthcare brands to create and deliver personalized recommendations and reminders tailored to individuals’ unique needs. Data-driven decisioning – Through Adobe Real-time CDP, Adobe will enable activation of integrated healthcare and consumer data to surface actionable insights and improve the patient and member experience.Key capabilities of the offering aimed at empowering patients and members to more actively manage their health include:

Current HIPAA-ready Adobe applications include Adobe Marketo Engage, Adobe Experience Manager as a Managed Service, Adobe Connect as a Managed Service, Adobe Sign and Adobe Workfront.īy expanding Adobe Experience Cloud capabilities for healthcare, payors, providers, life sciences and pharmacy companies can create and deliver personalized digital experiences that safely use personal data to inform real-time, omnichannel experiences. The healthcare offering will include Adobe Experience Cloud applications that can comply with HIPAA (I.e., “HIPAA-ready”) such as Adobe Experience Platform, Adobe Real-time Customer Data Platform (CDP) and Adobe Journey Optimizer in early 2022. Secure and personalized digital experiences

Adobe experience cloud